Here are the top cannabis product categories to help guide your cannabis shopping
Since Deep Roots Harvest was founded in 2014, the cannabis industry has evolved dramatically. In those early days, product selection was not nearly as important to consumers. The novelty of being able to purchase cannabis legally was a customer draw in and of itself. However, today, Nevada cannabis customers have become more sophisticated and there are many more options available. Whether you are a seasoned connoisseur or new to cannabis, understanding the various types of cannabis products will help you make informed choices.
Here is a look at some of the most popular cannabis product categories available in Deep Roots Harvest stores today:
Flower
The most traditional form of cannabis, flower or bud, is the dried and cured part of the cannabis plant that can be smoked or vaporized. It is typically available in various strains, each with unique aromas, flavors and effects. Flower remains a favorite due to its versatility and the full-spectrum experience it provides. At Deep Roots Harvest, flower is a popular choice, especially our very own Bluebirds and Neon Moon brands. Among Deep Roots Harvest customers, flower is a consistent favorite across all age demographics – particularly if you include preroll purchases.
Prerolls
Once considered part of the “flower” category, prerolls have broken out on their own and are a great option for those who still prefer that old-school cannabis experience. Those who enjoy flower at home often also enjoy the convenience of prerolls, which now come in a variety of options, including our Firebird infused prerolls. Although gaining in popularity, prerolls make up less than 10% of purchases across all customers at Deep Roots Harvest, but trend higher among those buyers aged 21-44.
Concentrates
Cannabis concentrates are potent extracts that contain high levels of cannabinoids and terpenes. There are several types of concentrates, including shatter, wax, rosin and oil. Concentrates are ideal for those seeking strong effects and precise dosing.
Vaping is increasingly popular as a smokeless alternative to traditional smoking. Vape products include pre-filled cartridges, disposable vape pens and refillable devices. Today, cartridges with concentrate oil are incredibly well-liked with consumers who appreciate the convenience of an inhalable product without the combustion of smoking. Gold Rush Concentrates offer these customers an excellent option. Concentrate sales lead the way among Deep Roots customers aged 21-44, but still maintain steady sales among older consumers.
Edibles
Cannabis-infused edibles come in many forms, such as gummies, chocolates, baked goods and beverages. Edibles offer a discreet and tasty way to consume cannabis, with effects that can be more intense and longer-lasting compared to smoking or vaping. We encourage customers to begin with a low dose and be patient, as many edibles can take anywhere from 30 minutes to two hours to take effect. Today, various edible products are available, including new fast-acting products that reduce the wait time for effects to kick in. At Deep Roots Harvest, Cheeba Chews, Helix Gummies and Chillers Live Resin Gummies are customer favorites. Sales of edibles at Deep Roots Harvest climb steadily from young to old – with 21-34 year olds comprising less than 20% of purchases soaring to nearly 30% for customers up to 54 years old. This spike continues past age 55, with edible sales comprising nearly 40% of all purchases from customers 65 and older.
While those are the most popular categories of products, there remain a number of different product types, including lotions and balms infused with cannabinoids, liquid cannabis extract tinctures that can be placed under the tongue, transdermal patches, and other form factors. The diversity of cannabis products available today ensures there is something for everyone, whether you’re seeking therapeutic benefits, recreational enjoyment, or both. Please feel free to ask questions and review different products with your budtender on your next visit to Deep Roots Harvest.
